Radio Shack is going to sponsor Lance Armstrong's new cycling team. Now, he will be the main man and have a year to win the Tour De France. Radio Shack will not only sponsor Armstrong's cycling team, but any marathons, triathalons, etc he might do during the next year.
This is a smart move for Radio Shack. They have lost some of that iconic American image they use to have. Best Buy, Circuit City and stores like that have popped up everywhere in America over the past 20 years. A name like Lance Armstrong will get them a lot of attention. And, should Lance win the Tour, they look like geniuses.
Keywords: astana, cycling, lance armstrong, shaq, tour de france, usa
